One of the campaigns I watched was for HBO Go. It contained several different ads, and contained two different taglines. The first tag was, “The story you could be watching is better than the one you’re in.” One of the spots featured three individuals standing in an elevator discussing how their weekends were. They each keep finding ways to restate that they wished that their weekend had been longer. Then, the tagline appears, “The story you could be watching is better than the one you’re in.”
I thought the spot was incredibly clever, and the writing for the tagline was effective at explaining the message of the commercial. As far as production techniques, the elevator scene was most likely filmed on a small set, since the setting was not incredibly detailed. The spot mostly focused on the boring and worthless dialogue going on between three individuals in an elevator who really had nothing to say to each other. It then highlighted how HBO would make your life better and entertain you instead of getting stuck in boring scenarios.
As far as ways to improve the commercial, perhaps the message would have been more effective in a setting where someone would realistically be watching TV on a tablet. Most people aren’t watching a program when they walk into an elevator. In two of the other spots for this campaign, the characters are in a waiting room and a bus, which I believe are more believable.
No comments:
Post a Comment