We watched a seminar today on the secret behind the success of Brazil as a country. Several important industry professionals participated in a panel. One executive was from Natura, the fourth largest cosmetic distributor in the world and the other executive was the CEO of strawberryfrog. The panel focused on why customers in Brazil are so satisfied with the work of their agencies. Obviously Natura is satisfied with strawberryfrog because Natura was voted the most trusted brand in all of Brazil for the last few years.
The numbers from Brazil were very impressive when they compared several components of what makes an agency stand out. However, I will point out that their numbers really only appeared strong against the four other markets they had chosen: Mexico, Argentina, China, and India. The performance of Brazil has been impressive here, I will admit. The only two countries they trail in number of awards are the United States and the United Kingdom.
Tonight we are heading over to the Palais to watch the film awards. Hopefully we’ll be able to snag some tickets to the closing gala. If anyone in the industry actually sees this (highly, highly unlikely) HELP!
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