Tuesday, June 21, 2011

Living the Young Lion Dream

Today I attended many seminars, the first three including prestigious names such as Fiat, Martha Stewart, and Robert Redford. On top of that I was privileged to hear from some professionals from Porter Novelli New York, Fitzgerald and Co., and Fleishman Hillard.
Overall this was my most memorable day so far. Martha Stewart explained the importance of viewing a job merely as a job, and not one for women or men exclusively. Robert Redford introduced the idea of originality and the value of storytelling.
The speakers from Porter Novelli were interesting as well, even if one doesn’t care to pursue a career in public relations (and I don’t). However, they did impart some useful advice about being knowledgeable about many different subjects. Afterwards, Noelle from Fitzgerald shared his story and how he came to be where he is today.
At the very end of the day, we attended presentations from Coca Cola and Hill and Knowlton representing Angry Birds. Though the Coca Cola presentation was visually stimulating, it didn’t really teach me anything new. Also, while the Angry Birds presentation was interesting, I had already learned much of this information from Peter Vesterbacka the night before. He seriously recommended standing out and focusing on having fans rather than consumers.
To sum up the evening, we headed over to the Young Lions Party (three free drink chips upon entry). There we danced, I finally got to interview someone from Spain, and we took a Mercedes limousine home to Juan les Pins. As it would seem, we’re living the dream down here in the French Riviera.

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