This was truly beautiful advertising. Right away it sparked my attention, and throughout the entire 2 minutes and thirty seconds (a very long ad), I was dying to know what the story was about. We only saw one spot for this campaign for TIJI TV (I had to look it up, but it’s actually a French children’s television programming station).
The spot began with a scene in black and white that was styled to look sort of like a coloring book. It then showed a paintbrush painting an entire forest scene with watercolor paint. Music played and the paintbrush danced across the scene. The colors were pretty and the music was very upbeat. Eventually you come to the climax of the story; the paintbrush disappears and soon after, a panda emerges from out of a cave. He’s still black and white because he had slept through the coloring of the forest. He sits down and then the scene clips to a panda in a children’s animal guidebook. A boy is holding it and we are to believe that his imagination designed the paint story behind why the panda is black and white. The tagline then appeared, “Imaginative Minds Need Imaginative TV.”
Obviously the ad was produced through use of animation. It was very good animation at that. The coloring of the forest was very well executed and was quite attention grabbing. I have no changes to propose to this commercial.
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